The Guillevin logo reflects the bold and professional moves the company has made to transform and elevate its brand. The logo draws inspiration from his past with a refreshing feeling, delivered alongside the modern, up-to-date product that is expected from a leading brand. The logo is designed to adapt and scale as the Guillevin brand grows.
The primary logo is used to illustrate the company. The Guillevin symbol alone may be used only when Guillevin is already established as the brand or it appears in proximity to the primary logo. The logos with descriptors are used to illustrate a specific branch. Multiple Guillevin logos with descriptors are not to be used next to each other. Instead, use the primary logo.
The secondary logo is only used when the primary version cannot be used.
Correct Use
Do use approved digital artwork for all Guillevin logos.
Do use approved digital artwork for the symbol.
Do use the logo fields of solid color that are in our brand palette.
Do place the logo where no graphic elements or backgrounds interfere with it and maintain clear space around the logo.
Do use the “Guillevin” logo is only for corporate usage only.
Do use the “Guillevin with Descriptor” logo with the corresponding businesses.
Incorrect Use
Do not rearrange the logo’s elements or change their relationship.
Do not rearrange the logo’s elements or change their relationship.
Do not apply a drop shadow or any special effects to the symbol or logo.
Do not change the logo’s colors or distort it in any way.
Do not use any part of the logo within text.
Do not place the logo over a busy background that interferes with legibility, or without proper clear space.
Use the print spot and CMYK specifications when printing on smooth coated paper (e.g., magazines) and for uncoated porous stock where inks tend to spread (e.g., newspapers). These spot color and CMYK inks are the best matches and were established by testing on coated and uncoated substrates. The RGB values are the closest on-screen depictions of the spot coated palette and should be used for digital applications. The Hex values represent the same RGB colors in the language used by web designers. Do not use software program defaults for colors. Always reference these color values to ensure precise print and digital reproduction and maintain consistency in all channels and media.
Full-color logo to be used on white or light backgrounds. Light backgrounds may be a solid field of color or photography that is light in tone.
Full-color reverse logo is to be used on Guillevin Blue or dark backgrounds. Dark backgrounds may be a solid field of color or photography that is dark in tone.
Black logo is for white or light backgrounds on applications where color is not available.
White reverse logo is for dark backgrounds on applications where color is not available or on solid fields of brand colors.
Guillevin Orange logo can be used as replacement for full-color and full-color reverse logo.
Single brand color logo is for brand colors background only except for the Guillevin Orange logo.
Full-color Logo
Full-color Reverse Logo
White Logo
Black Logo
Typography is an important element of the Guillevin visual identity. Consistent application of typography across all communications adds visual distinctiveness to the Guillevin brand. Gilroy is our brand typeface. It’s a modern, updated sans serif typeface that excels in on– and off–screen readability at any size. Use Gilroy in all designed materials. Primary headlines should be set in Gilroy Bold, while body copy can use lighter weights such as Medium and Regular. Gilroy Extrabold must never be used, it is reserved for the logo exclusively. Alternatively, Arial and bold Arial are options when Gilroy is not available.
Use Gilroy Bold for primary headlines. Use Gilroy Regular for text. When you have body copy or large areas of text, you can also use Gilroy Medium. You can also use Gilroy Bold for subheads, calling out a word, or when you need a bolder weight.
The way we use typography reflects our professionalism and quality. We can convey our messaging by varying type size and weight and using color from our brand palette. Sentence case should be used for messaging, with all caps reserved for short phrases, such as in a call to action or wayfinding sign. Keep compositions clean and readable by avoiding using too many typographic styles in the same piece. Colored type on white or colored backgrounds should be used when it can draw attention or add a friendly tone to what we say.
To maintain brand compliance, only the color combinations shown are approved for on-screen typography. For print applications, please treat color on a case-by-case basis to ensure sufficient legibility and contrast against backgrounds.
Correct Use
Do use Gilroy and Arial for our communications.
Do use contrasting weights of type to add emphasis.
Do use text without imagery embellishments.
Do set text flush left with a ragged right edge.
Do set text centered where it is appropriate.
Do underline type to draw attention to it.
Do typeset most text with default tracking. Extra-large point sizes may be negative-tracked slightly for legibility.
Do use correct leading when setting type. Make adjustments if needed to avoid letters touching.
Do break lines of type to create a “lively” rag without large gaps.
Incorrect Use
Do not use typefaces other than Gilroy and Arial.
Do not outline type to draw attention to it.
Do not place images inside type.
Do not justify type.
Do not create ugly rags or shapes that don’t help legibility.
Do not use leading that is so tight the ascenders and descenders touch.
Do not increase the tracking or add excessive negative tracking between letters.
Our guidelines outline the rules for using the Guillevin brand assets. Protect our brand by following these guidelines and only using approved brand assets from this site.
Please submit a special request when you need to use a brand assets on an item not listed in our guidelines Anything included in the guidelines do not require permission but must use the officially provided assets and abide by the guidelines.
