In order to define distinctive corporate brand identity, we hae developed an elegant logo to convey a strong and recognizable image. Our logo is the focal point of our corporate identity.
It is the ambassador of all communications.
The circle demonstrates unity and inclusion. It is in continuation with the previous logo.
Moreover, the upper left corner of the letter B follows the curve of the circle, revealing the flexibility and agility of the company
The black version should only be used when the printing technique doesn’t allow the logo to be colored.
The inverted version is used on dark backgrounds. Favor the black background when possible.
To make the logo stand out and increase its impact, leave enough free space. No text, design, image, or other elements can appear in this space.
The minimum free space should be defined according to the height of the B of Brogan.
The minimum size cannot be smaller than one inch in width.
Best practices
Bad practices
Do not use the color version on complex and dark images.
Do not use the white version of the logo on complex and pale photos.
Do not not use the color version on a dark background. Make sure you have maximum contrast with the background.
Do not use the white version on a pale background. Make sure you have maximum contrast with the background.
Incorrect uses for logo utilization
Use the print spot and CMYK specifications when printing on smooth coated paper (e.g., magazines) and for uncoated porous stock where inks tend to spread (e.g., newspapers).
These colors ink and CMYK are best matches and where established by testing on coated and uncoated substrates. RGB values are the closest on-screen representations of the coated palette per dot and should be used for digital applications. The hexadecimal values represent the same RGB colors in the language used by web designers. Do not use the software’s default colors. Always reference these color values to ensure accurate print and digital reproduction and maintain consistency across all channels and media.
In addition to the two colors of the logotype, it will be possible to use five accent colors. Objective: enrich the visual language of the brand and evoke a feeling of freedom, in order to inspire the creatives who work on the brand.
The Trade Gothic LT font is the official brand font for titles and subtitles. This font can be obtained free of charge on internet.
Trade Gothic LT Bold Extended
Trade Gothic LT Regular Extended
The Poppins font is the official brand font for captions and text.
Poppins Thin
Poppins Light
Poppins Regular
Poppins Medium
Poppins Bold
Poppins Black
Our guidelines outline the rules for using the Brogan brand assets. Protect our brand by following these guidelines and only using approved brand assets from this site.
Please submit a special request when you need to use a brand assets on an item not listed in our guidelines Anything included in the guidelines do not require permission but must use the officially provided assets and abide by the guidelines.
